Thursday, September 6, 2007

The New 12.1MP DSLR A700 From Sony

Today Sony introduced their new 12.2-megapixel A700 Digital SLR camera. The A700 is targeted at ‘photo enthusiasts or serious photo hobbyists’. The A700 features such as advanced imaging technologies, ultra-responsive operation and has lightweight magnesium alloy construction.

Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700… will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.
The A700 is equipped with Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses..

Some Specs:
12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself

Auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision

Dynamic Range Optimizer (DRO) function – allows users to choose the level of detail in areas of shadow.

Up to 28 camera settings can be stored in one of three user memories and the custom function button can be assigned to 15 frequently-accessed functions.

High-Quality Pictures on an HDTV

HDMI output for connection to HDTV

3-inch LCD screen

Memory Stick Duo™ media cards compatible with the Memory Stick PRO-HG™ high-speed data transfer standard, as well as CompactFlash™ Type I/II media cards compatible with the new Ultra Direct Memory Access standard for up to 300x write speeds

DSLR-A700 camera body - $1,400
DT 16 – 105 mm lens - $580
DT 18-250 mm lens - $550
DSLR-A700K kit with an 18-70 mm lens - $1,500
DSLR-A700P kit with the 16-105 mm lens - $1,900
The DSLR-A700 camera body, , and will be available for about, and, respectively. The DSLR-A700K kit with an 18-70 mm lens will be available for about, and the DSLR-

The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. You can pre-order now at

Source: Sony Press Release