I stumbled on this over at CNET Crave. Apparently the sweet looking iRiver X20 can be found online at Warehouse123.
The iRiver X20 is a flash player, with up to 8GB that includes a microSD card slot for memory expansion. The front of the device features a 2.2 inch, 260,000 color LCD, good for viewing photos (JPEG) and watching video (MPEG-4, AVI and WMV). The iRiver X20 has a five-way tactile control pad, which also comprises a mechanical scroll ring to assist with speedy navigation. The X20 includes an FM tuner and a built-in microphone, and it also supports MP3, WMA, and OGG.
The iRiver X20 is shipping for $219
Source: CNET Crave & Wharehouse123